At ICEBRG, we set out to solve a problem that had been overlooked for too long: existing floating coolers lack sufficient insulation, causing drinks to warm up quickly and negating their intended use. Whether you're boating, floating in the pool, relaxing at the beach, or drifting down a river, most floating coolers on the market fail to deliver true temperature control, stability, and premium quality—leaving water lovers stuck with ineffective options. ICEBRG changes that.

The idea for ICEBRG came during our founder’s time as an undergrad at Texas A&M University, when he jumped into a lazy river with a traditional cooler, hoping it would float effortlessly beside him. Instead, he watched as it immediately tipped onto its side, spilling ice and drinks into the water. That moment sparked the realization that no high-end solution existed for a truly functional floating bar—and the idea for ICEBRG was born.

Determined to create the ultimate floating cooler, he spent years refining the design, focusing on superior insulation, stability, and durability. While other floating coolers attempt to mix land-based designs with buoyant add-ons, ICEBRG was engineered from the ground up to float perfectly, keep drinks ice-cold, and stay balanced even in waves and currents.

Why ICEBRG?

Unlike other floating coolers that sacrifice insulation, durability, or stability, ICEBRG delivers:
- Superior Insulation – Designed to maintain ice for extended periods, unlike other options that allow rapid melting.
- Marine-Grade Materials – Built to withstand waves, sun exposure, and heavy use without tipping or deteriorating.
- Versatile & Stylish – Perfect for boating, jet skiing, tubing, kayaking, paddleboarding, pool parties, beach lounging, lake days, and river floats.
- Non-Tipping Design – Unlike traditional coolers that struggle to float effectively, ICEBRG stays balanced and secure.

Since its launch, ICEBRG has been a standout at boat shows and within the marine and outdoor recreation industries, quickly becoming the go-to premium floating cooler for those who refuse to settle for subpar performance. Whether you’re planning a yacht day, a tropical getaway, or a laid-back afternoon at the sandbar, ICEBRG is the ultimate way to keep your drinks colder, longer—wherever your adventure takes you.